product development.
From1960's to1990's they produce Medical and dental products, energy-related products including office supplies.
2004 thanks to the contribution of innovative products 3M exceeded 20 billion dollars in sales. The most innovative product is Post-it and super-sticky Notes, Scotch transparent tape , LCD optical film.
3M Productline-up
Displays & Graphics
Computer Pri
products include Macintosh computers, iPod portable media players, and the iPhone. Apple software includes the Mac OS X operating system, the iTunes media browser, the iLife suite of multimedia and creativity software, and Final Cut Studio, a suite of professional audio- and film-industry software products. The company operates more than 200 retail stores in eight countries and an online store wh
Local Economy Enhancement by Film Festival s & FilmProduction
Actual Events
San Francisco:
FilmProduction
→9,000 jobs &
$170 million
Korea:
Busan Intl. Film Festival
→ tourists expenditures were
$3 million
Our Assumption
Korea:
FilmProduction:
300,000 visitors
Germany:
FilmProduction:
12,000 jobs
line with the target customers.
Place
The types of distribution of Heineken are quite diverse and convenient for consumers to buy. Consumers can buy Heineken anywhere, from wholesale dealers, retailers, from hotels and restaurants, shops, clubs, bars, etc. The company carries out activities so that products can reach the target customers with ease. In addition, the company must understand,
can add silver couple in our dating program because they go out for date often like 20s these days.
Threat: At the perspective of product life cycle, Cocofun entered in growth stage. In growth stage, many competitors showed up in market. Cocofun is confronting competitors especially in online coupon market. As Cocofun failed to achieve absolute advantage in online market, they should try to get
product in that market. Its strongholds are Europe and Northeast Asia. For example, it released internet mobile phone in early stage and even a special model ‘VERTU’ diamond decorated phone.
2.2.5 SERVICE
Nokia Care
As a customer service center, Nokia care helps customers to utilize Nokia’s product as much as possible. It successfully operates Nokia care line, Nokia care center, and N
④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a productline of Cass red and cass ice light.
②Product p
product which can be touched, but the feeling, experience - we buy souvenirs of experience-based entertainment, but we cannot take home the experience itself. It is in our memory, not in our shopping bag.
Temporality (WOM) – at that time, at the cinema, go to the theme park,
Sociability (with friends)- most people go to cinema, if you didn’t watch the masterchef, but everybody at you
factories needed to build them changed the way people worked.
The car-and its backseat- even changed the way young people dated.
Henry Ford (July 30, 1863 – April 7, 1947) was the American founder of the Ford Motor Company and father of modern assembly lines used in mass production. His introduction of the Model T automobile revolutionized transportation and American industry.
productlines of MP3(iPod), smart phone(iPhone) and tablet PC(iPad), Apple has achieved a convergence among different types of mobile devices as well.
No other company has achieved such an accomplishment like Apple yet, but companies like Microsoft or Google are trying hard to catch up and outperform Apple.
5. 5 FORCES (Why did you choose O-S as an industry?)
NEW ENTRANTS => weak
Consid